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12 Marketing tips for 2011

There are often many marketing problems that small businesses can face including; failing to plan, not having the time to manage marketing properly and not knowing how to measure what works and what doesn’t. This combined with mixed messages and untargeted approaches can limit the success of your business.

We’ve put together our selection of marketing tips for 2011, these are not a given for every business but just might help you gain some perspective on your marketing ahead of the new year...

1. Identify a plan – don’t fail to plan, it doesn’t have to be complicated just identify what you are selling, where, to whom, for how much and how you’re going to tell customers and potential customers about it over the next 12 months.
2. Identify and understand your customers – who are they? where are they? what do they read? And remember there are great marketing strategies for getting new customers but don’t forget to nurture your relationships with your existing ones!

Download our 12 Marketing Tips for 2011